1. *What makes you stand out amongst others in your field?
2. What is signature to your brand?
3. What is hard to copy, duplicate or reproduce?
4. What do your customers rave about?
5. What do others (competitors, critics etc.) Dislike about you, or the way you do things?
1. *What values do you stand by no matter what.
2. Which worldviews, beliefs, or ideologies do you have that you wouldn't mind rallying around?
3. What unique POV's (point of views) helps you navigate through life?
1. *Who is your ideal customer?
2. If you had to pick only one existing (or ideal) customer who would that be?
3. What qualities and traits do they have that makes them Ideal?
Describe them here: